A Letter From Carol — Abigail
The dress I put on when I cannot be bothered to think
On the long-sleeved maxi that covers the arms, skims straight past the middle, and — yes — has pockets deep enough to lose a phone in. The one I reach for without deciding anything.

I am 65 years old, and getting dressed had quietly turned into a negotiation. Not with anyone else. With myself, in front of a mirror, every single morning, about which part of me I was going to spend the day managing.
The sleeveless things meant the arms. The fitted things meant the middle. The loose things meant looking like I had stopped caring, which is its own kind of statement and not one I wanted to make. And everything I owned in a colour had been bought by a younger woman with different opinions.
Then a woman at the garden centre walked past me in ochre. Long sleeves, straight down, a print like an old quilt or a rug in somebody's hallway. She was about my age and she was not managing a single thing.
We are a small family shop here in Fairhope, Alabama, running since 1984. The dress is called the Abigail, and these are the handful of things we refused to compromise on.
1.Long sleeves, all the way down

We made the sleeves long and left them long. They come down past the elbow to the wrist, cut roomy so they do not grip anywhere, and they are made of the same light fabric as the rest — so they cover without cooking you. We have all made our peace with our arms. That does not mean we want to think about them at eleven in the morning at somebody's birthday lunch.
2.It falls straight and never touches the middle

We cut the Abigail full from the shoulder down, with soft gathers at the chest and nothing at the waist at all. It hangs. There is no seam sitting across your stomach, nothing to smooth down when you stand up, nothing to check. You put it on over your head and the decision is already made.
3.And yes — deep pockets, set into the seams

We put real pockets in, down the side seams, deep enough to take a phone and a set of keys and your reading glasses without a single lump showing through. Not the decorative slits that hold a receipt and nothing else. On a dress this full you can walk the whole morning with your hands in them, which is a small freedom I did not know I was missing.
4.A fabric that moves and breathes
We chose something light and soft with a bit of drape to it, so the dress moves when you move and settles again when you stop. It does not stick to your back in the car and it does not crease into a rag by lunchtime. Machine washable at a low temperature, because a dress you have to be careful with is a dress you do not wear.
5.A print that looks handed down, not bought

This is the part we spent the longest on. Warm ochre, deep olive, coral-red flowers, laid out in panels the way an old rug is, so it reads as one whole thing instead of a pattern stamped across a sheet. From across a room it is a colour. Up close it is a hundred small ones. It looks like something that came down through a family rather than something that arrived in a bag.
6.It fits the body you have, S to 5XL
We size the Abigail true, from S to 5XL, and cut every size with the same full, easy shape — not one pattern stretched to fit a chart. Take your usual size. And if it is not right when it arrives, send it back within thirty days for a full refund, no questions.
The usual maxi dress vs. the Abigail
| The usual maxi | The Abigail | |
|---|---|---|
| The arms | Sleeveless, or a sleeve that grips | Long, roomy, light |
| The middle | A seam sitting right across it | Falls straight from the shoulder |
| Pockets | None, or too small to use | Deep, in the side seams |
| The print | Stamped, and loud about it | Panelled like an old rug |
| Sizing | Runs small | True fit, S–5XL |
Why we're clearing it now

We priced the Abigail at $182.95 when it launched. But for America's 250th Anniversary, we wanted to give something back to the women who keep our doors open — so every dress is going out at a fraction of that.
Every order leaves Fairhope folded in a kraft paper mailer with a handwritten note from one of us tucked on top. It is a small thing. We have found the small things are the ones people remember.

The Abigail Dress
- Long sleeves to the wrist, roomy and light
- Full cut that falls straight from the shoulder
- Deep side-seam pockets
- Panelled ochre, olive and coral print
- Sizes S–5XL · Free UPS shipping · 30-day money-back guarantee
I do not usually write things like this. But I have worn the Abigail to the market, to a funeral, to my granddaughter's school thing and to sit on my own porch with a coffee, and not once did I stand in front of the mirror first and take something off again. At 65 that is not a small thing. It felt like getting a piece of myself back.
If that sounds like you, I hope you get yours before it clears.
— Carol Hadley · Fairhope, AL
The Hadley Family is a small family-run shop. Prices and availability shown are current at the time of writing.
See the Abigail — $62.95 while sizes last
